Social and behavior change communication (SBCC) experts have used transmedia storytelling as a critical tool to influence behaviors, create awareness, as well as generate and maintain demand for health services.
Over the years, behavioral scientists and researchers have demonstrated the impact of social norms on health behaviors and how some of the most pressing health problems can be solved by transforming these norms. This data is indicative of the need for sex education to promote positive sexual and reproductive health, family planning, and prevent unwanted pregnancies. At least 10 percent of women (25–49 years of age) had sex before the age of 15, and 38 percent by the time they were 18. The fourth National Family Health Survey (2015-16) states that over half of the married women, between 15-19 of age, have begun childbearing. Learn about an effort to use hip-hop to fight HIV in Kinshasa.
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